iKentoo develops an iPad point of sale solution and a set of tools that help restaurateurs better manage their businesses. Our solution’s underlying technology is best in class, and our company is growing rapidly. After 6 years of existence, strong turnover and reaping the benefits of a good product market fit, we raised € 4.6 million to enhance our products as well as catalyze our global expansion to go beyond our current presence: 28 countries and more than 4000 clients. iKentoo has offices in Geneva, Lausanne, Zurich and Paris. We’re evolving like never before and you’ll get to shape the future of this company - and beyond that, the food tech industry.
To continue accelerating our growth we are looking for a Head of Marketing, based in Geneva, to lead our marketing team and turbo-charge our lead-generation!
Team leadership and oversight
Set the marketing strategy in alignment with management, sales and other teams, and oversee the different internal and external resources in place to achieve it.
Help streamline and establish internal and external processes, notably via our CRM tool, in close collaboration with the sales, onboarding, operations and technical support teams.
Close collaboration with our product team to launch new products, features and integrations.
Define and implement the brand and content strategy across paid and organic touchpoints, including the website, social media, newsletters, digital ads, articles, marketing collaterals etc.
Coach and provide support to the rest of the marketing team.
Day to day operational responsibility
Carry out lead generation campaigns using a mix of channels and tactics in close collaboration with the sales team, with continuous performance measurement and optimization.
Together with management, define KPIs and refine or implement automated reporting systems to ensure easy and comprehensive performance tracking of all marketing and lead gen activities.
Continuously optimize website search ranking across markets and keywords including through technical improvements, organic content, affiliate marketing and backlinks, using data-driven insights to prove and fine-tune your hypotheses.
Manage the marketing and communication budget.
Minimum 3 years’ experience in a B2B marketing role focused on lead generation, ideally in a SaaS software company / startup
Deep understanding of major digital marketing channels and tech products (incl. Content Marketing, Email marketing, SEA, SEO, Social Media, Social Media Marketing, Retargeting)
Successful track record of leading teams and projects in a startup environment
Experience with analytics and implementing scalable performance reporting systems
Excellent people skills (empathy and active listening) and written and oral communication
Excited about constant learning, self-motivated and autonomous
Proactive and excited to challenge the status quo in a constructive and well-organized way
Strategic thinker willing to “get your hands dirty” when needed
Fluent English and French; German a plus
Swiss nationality or valid Swiss work permit
If all this sounds like you, what are you waiting for? Send us an email explaining your motivations at firstname.lastname@example.org along with your CV and work certificate! We’re looking forward to hearing from you.